Introduction
Most businesses face email problems at some point:
- Emails landing in spam
- OTP or invoice not delivered
- Gmail showing warning messages
In many cases, the root cause is using the wrong email sending method.
At AS IT CARE, one of the most common questions we get is:
“Normal SMTP use kare ya AWS SES?”
This blog explains the difference between Normal SMTP and AWS SES, and helps you decide which one is best for your business emails in 2026.
What Is Normal SMTP?
Normal SMTP usually refers to:
- Hosting server mail service
- cPanel / CyberPanel / Hestia mail server
- Shared or VPS-based SMTP
How It Works
Your web hosting server sends emails directly to Gmail, Outlook, Yahoo, etc.
Pros
- Easy to set up
- No external service required
- Included with hosting
Cons
- Shared IP reputation
- High spam risk
- Limited sending capacity
- Often blocked by Gmail
Normal SMTP is suitable only for very low email volume.
What Is AWS SES?
AWS SES (Simple Email Service) is a cloud-based email sending service by Amazon.
It is designed specifically for:
- Transactional emails
- OTPs and notifications
- Order confirmations
- Invoices and alerts
How It Works
Your website or application sends emails through Amazon’s trusted mail infrastructure instead of your hosting server.
AWS SES vs Normal SMTP – Comparison Table
| Feature | Normal SMTP | AWS SES |
|---|---|---|
| Inbox delivery | Low to Medium | Very High |
| IP reputation | Shared | Amazon-managed |
| Spam risk | High | Very Low |
| Bulk support | Limited | Excellent |
| Scalability | Poor | Highly scalable |
| Monitoring | Basic | Advanced logs & metrics |
Why Gmail Trusts AWS SES More
Gmail and other providers trust AWS SES because:
- Amazon maintains strict anti-spam policies
- IPs are continuously monitored
- Abuse is quickly controlled
This means your emails are less likely to land in spam.
When Normal SMTP Is Still OK
Normal SMTP can work if:
- You send less than 20 emails per day
- Emails are internal or test emails
- No OTPs or payment emails involved
For business-critical emails, Normal SMTP is risky.
When AWS SES Is the Best Choice
AWS SES is ideal if you send:
- Customer invoices
- OTPs and login alerts
- Order confirmations
- Support ticket notifications
- Bulk transactional emails
In 2026, most professional businesses rely on cloud email services, not hosting SMTP.
Common Mistakes While Using AWS SES
- Not verifying domain properly
- Incorrect SPF or DKIM setup
- Staying in SES sandbox mode
- Sending promotional emails without warm-up
At AS IT CARE, we handle complete AWS SES setup and production approval.
Cost Comparison
AWS SES is extremely cost-effective:
- First 62,000 emails/month are free (with EC2)
- After that, pricing is very low
Normal SMTP costs are hidden — spam issues, missed orders, and lost customers.
AS IT CARE Recommendation
For any serious business in 2026:
✔ Use AWS SES for transactional emails
✔ Separate marketing emails from system emails
✔ Configure SPF, DKIM & DMARC correctly
This ensures inbox delivery and customer trust.
Final Verdict
Normal SMTP may look simple, but it is outdated for modern business needs.
AWS SES is more reliable, scalable, and inbox-friendly.
At AS IT CARE, we help businesses migrate safely from hosting SMTP to AWS SES without downtime.
AS IT CARE
Email Infrastructure | Cloud SMTP | Spam-Free Delivery
